Form+Essence Logo

We do strategy, innovation and digital design as a force for meaningful change, guided by curiosity and care. Our studio works globally from Gothenburg, Sweden.

Vitalynx - Brand launch

We partnered with Swedish health-tech startup Vitalynx as the key collaborators driving the brand, design, communication and international launch. Our role covered shaping the brand and product experience, building the design system, defining the communication strategy and supporting the go-to-market rollout. Together we delivered a complete brand foundation from concept to launch in China with fitness events and influencer marketing.

Collaboration

Vitalynx

Branding, Strategy, Design, Communication

Red Bull DJ Cooler - Concept & Prototype

The Red Bull DJ Cooler stands behind 99% of all the DJ's on stage globally. Toghether with Red Bull, we explored how the next generation cooler could become more interesting or even a part of the show.

Collaboration

Red Bull
Valentin & Byhr
Space Productions

Concept, Design, Hardware, Software

WeIO - Open source platform

Anyone can rapidly build and control wireless devices with simple web programming, turning ideas into connected sensor powered products ready for real world use

Collaboration

Drasko Draskovic
Nodesign.net

Hardware, Software, UX/UI

Volvo Penta - Svalbard Experience

Volvo Penta brought a quiet Arctic escape to CES, using an installation of interactive experiences, immersive film and spatial audio to transport visitors onto Kvitbjørn, its near silent hybrid powered vessel. These elements showed how low impact propulsion enables serene exploration of fragile environments. In the midst of the show’s noise, the experience stood out and introduced Volvo Penta’s sustainable marine vision to new audiences.

Collaboration

AKQA

Curation, Scenography, UX/UI

NEVS Emily - In-wheel drive electric car

Emily from NEVS, the successor to Saab, stands out as a one of a kind electric car built around in wheel motors that give it precise handling and strong road grip. It also offers generous cabin space and solid build quality, showing clear potential even in its prototype form.

Collaboration

NEVS, Technocreatives

Infotainment system, UX/UI, Digital Lead

AIgad – Artificial intelligence aided drawing

First conceived by Olivier Bau and Uros Petrevski in 2009, this concept introduces a gestural sculpting tool that lets users shape three dimensional forms through hand movements alone. At its core, the object functions as a self organising Kohonen neural network, allowing it to interpret gestures and continuously adapt its shape to follow the contours traced by the user.

Collaboration

Olivier Bau

Software, UX/UI

Coloop, the first connected collective sequencer

Coloop is a collective sequencer from the CoSiMa project at IRCAM, letting up to eight people create music together through their smartphones. It explores new interactions between users, media and instruments through cutting edge web and mobile technologies.

Collaboration

Nodesign.net
IRCAM

UX/UI, prototyping, electronics

Volvo Penta - IPS Professional Platform

The new Volvo Penta IPS professional platform is the largest engine system in the company’s range, bringing higher efficiency, flexibility and comfort to large professional vessels and superyachts. It supports multiple future-ready energy sources while extending the proven IPS performance to a new class of boats. A full-scale 1:1 digital immersive installation was created to avoid shipping the massive engine system to exhibitions worldwide.

Collaboration

AKQA

Scenography, UX/UI

Electrosound, from Lab to the Danceflooor

From early labs to modern festivals, this exhibition at the EDF Foundation in Paris shows how electronic tools, instruments and listening devices shaped a musical culture that transformed creativity and the way people experience sound.

Collaboration

Jean-Louis Frechin
Nodesign.net
Jean-Yves Leloup

Curation & scenography